Crédit Agricole Finistère

Objective: to mobilize its employees around a key issue.





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Group presentation

Regional bank of the “Green Bank”, Crédit Agricole Finistère is a cooperative and mutual bank which places proximity at the heart of its concerns. Credit, savings, insurance ... Crédit Agricole du Finistère offers a comprehensive and personalized service and advice offer.

With more than 200,000 customers, it is the leading banking group in the department, but it is also a major player in economic life in its territory. The Finistère Board of Directors is the leading guide for the Finistère associative network and its administrators are involved on a daily basis in promoting all the resources of their department (heritage, know-how, events, etc.).

Aging well, an essential regional theme

As the bank-insurer of one in three Finistère residents and aware that in 2020, people over 65 will represent 35% of the Finistère population (compared to 20% today), Crédit Agricole du Finistère wished to position itself at the most early on the subject by creating a “Health and Aging Well” center in 2014. Evolution of savings, home support, support for caregivers ... The issues on the subject are multiple and represent an important economic and demographic issue for the region.

iDay enabled Nicolas Venard (+), Chief Executive Officer of the Crédit Agricole du Finistère regional bank, to solicit all of his employees on the strong themes of “health and aging well”.

Contrary to what one might expect, the under 30s participated in the event as much as the 50-60s.

And it is even their ideas that have been the most popular with others! (6.4 supporters per idea on average)


Nicolas Venard
CEO at CA Finistère
The iDay result was clearly beyond our expectations! A very strong participation, real team mobilizations and, suddenly, extremely rich project proposals which, as they are completed, will anchor Crédit Agricole Finistère's action in the department.
Isabelle Corlay
du Crédit Agricole Finistère
iDay has created a real group dynamic within Crédit Agricole Finistère. The support system created connivance between the teams. Some teams have even organized brainstorming sessions and are challenged to find the best ideas. […] We realized that the employees were very involved in the project since they shared very personal points of view on the subject.

Agility and new modes of operation

Many of them have drawn inspiration from their family experiences to find good ideas. For Sophie Deryckere for example, employee of the communication department, the idea of ​​the "Ribin Truck" (the truck that takes the small roads) "germinated following a conversation with my father who was panicked to have lost his bank card on a Saturday afternoon and could not contact her advisor to object. He didn't want to go to his online banking or the banking app out of suspicion."

Selected by a jury as one of the most promising ideas of iDay, the Ribin Truck allowed Sophie to be seconded full time from her department for three months to work on her project, before presenting it to an internal jury which decided to perpetuate it. To quickly implement the best ideas, Crédit Agricole has in fact bet on agility by incubating 3 projects "in start-up mode" in the Crédit Agricole Village in Brest. They thus benefited from the freedom of a startup and the support and skills of Crédit Agricole.



Quick Wins

were launched immediately

These are ideas that can be implemented quickly and without a lot of money, such as installing cane holders for the elderly in agencies.



gave rise to action plans and studies in the departments concerned such as the Ribin Truck

3 of them were set up in the form of internal startups